In this Privacy Policy you will find insights on how we collect and use your personal data when you visit or buy on (“Homepage”).


Personal information we collect

When you visit Homepage we automatically collect certain informations regarding your Device (computer, mobile, tablet etc.) including you web browser, timezone and some of the cookies that are on your Device. Additionally we collect information about the pages you visit and what pages referred you and eventually what search terms you used to get here. We call this “Device information”.


We use the following technologies to collect Device information.

  • “Cookies” are data files that are placed on your Device or computer and often they have an anonymous and unique ID. For more information about cookies and how you turn them completely off visit


When you sign up on the Homepage, we furthermore collect your email address. We refer to this type of information as being “Contact information”.


When “Personal information” is mentioned in this Privacy Policy, reference is made to Device information and Contact information.


How do we use your personal information?

Contact information is generally used to send relevant newsletters regarding ROCKWOOL’s work and events etc.


We use collected Device information to improve and optimize our homepage (for example by analyzing how users visit and interact with the Homepage).


Sharing your personal information


We use Google Analytics to understand how our visitors use the Homepage. We use IP masking, which means that neither we nor Google have access to your IP address and therefore it is not Personal Information. You can read more about how Google uses your personal information and how the IP masking works:


You can also completely deactivate Google Analytics across all websites here:


Do not track me

Be aware that we do not change the Homepage’s data collection and use cases when we see a “Do Not Track Me”-indication (Do Not Track) from your browser.


Your rights

If you are an european citizen, you have the right to access the personal information we have about you, and you have the right to correct, update or delete this data. If you wish to make use of this right, please contact us through one of the contact options below.


Data storage

When you sign up for the newsletter we will keep your Contact information, unless, and until, you ask us to delete this information.

You can easily unsubscribe by following the link in the bottom of all our sent newsletters or by contacting us.



We may correct this Privacy Policy from time to time in order to accommodate new or changed business processes, or for other operational, legal or regulatory reasons.



This Homepage is not intended for persons under 18 years.


Contact us

For more information about our privacy practices, if you have questions or if you would like to complain, please contact us at


Rockwool Fonden
Ny Kongensgade 6
1472 København K